lauren and scott| an orange county wedding by lane dittoe and amy squires

StyleLab - Chenin Boutwell + The Wedding Chicks (hey, that's me!)

CLICK HERE TO RESERVE YOUR SPOT

***THE DETAILS***

Founded by Chenin Boutwell (www.boutwellstudio.com) and The Wedding Chicks (www.weddingchicks.com), The StyleLab is a one-and-a-half-day photography workshop, designed to help wedding photographers identify and cultivate their unique style and brand.

The Wedding Chicks, Amy (that's me!) and Jocey, will discuss trends in wedding photography, as well as general trends in advertising and publicizing in the wedding world.  As editors of one of the most highly trafficked and well-known bridal blogs in the country, The Wedding Chicks will discuss topics such as:

*the general market trend toward online advertising and the "demise" of the traditional bridal magazine
*guidelines for submitting to blogs and magazines
*Search-Engine Optimization (SEO)
*tips and tricks for getting your work published
*getting the most out of your online advertising

Chenin Boutwell, owner of Boutwell Studio and co-founder of Totally Rad Actions, has been in the wedding business for 8 years, catering to a high-end and highly-stylish clientele.  In 2009, her work was published in two major books on wedding photography, as well as numerous magazines and bridal blogs.  Chenin will discuss topics such as:

*developing a strong brand that gets you noticed (by brides AND editors)
*identifying your target market (i.e., how to book the brides you want!)
*how to shoot details, with an eye toward editorial publication
*how to shoot magazine-worthy portraits
*advertising vs. publicizing (hint: publicizing is cheaper AND it works better!)
*workflow: how to deliver to your clients AND the editors in a timely manner
*networking

Doug Boutwell, Photoshop guru and the brains behind Totally Rad Actions, will teach Photoshop tips and tricks, as well as developing and sticking to a processing style that works for you!

Day One (8am-5pm) will feature an actual "wedding reception," styled by the amazing Angel Swanson of Events of Love and Splendor, where Chenin will walk you through her approach to shooting a wedding day, with an eye toward future publication.  Amy and Jocey will discuss trends, tips and techniques for getting your work and your studio noticed.

On Day Two (8am-12pm), Doug will discuss the importance of developing a unique and consistent approach to processing and will demonstrate how to cultivate that in a quick, painless manner, using the Totally Rad Actions. The StyleLab team will then allow ample time for questions and answers.

SIGN UP NOW! Spots are limited and will be booked on a first come, first served basis. Tuition is $900, which includes breakfast and lunch the first day and breakfast the second day, as well as some fun little goodies.

Hope to see you there!

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